Investor overview

The AI operating layer for construction.

Pre-tender intelligence, CRM workflow and revenue protection in one platform — built for contractors, suppliers and manufacturers.

Revenue to date: £10k
Pipeline (potential): £105k
Planning projects: 30,000+
Live tenders: 1,200+

Our story

2 min

Traction

Early revenue

Revenue

Now versus potential ceiling

NowPipeline

To date£10,000→£115,000 potential

Pipeline (3×£35k) is indicative — subject to negotiation and closure.

Market analysis

A multi-trillion dollar market with billions at risk from spec change

Construction is one of the largest global industries — and a meaningful share of revenue inside it flows through product specifications. When specs change, revenue moves with them.

United KingdomBeachhead

~£225bn

Construction market / yr

~£60bn–£70bn

Specification-driven products

~£3bn–£10bn+

Revenue impacted by spec changes / yr

United StatesExpansion

~$2.2tn

Construction market / yr

~$660bn

Specification-driven market

~$33bn–$100bn+

Revenue impacted / yr

GlobalLong-term

~$16tn+

Construction market / yr

~$1.4tn–$1.5tn

Building materials market

~$75bn–$225bn+

Revenue impacted / yr

Spec-change impact driven by substitutions, procurement changes and value engineering. Sources: ONS, FRED / St. Louis Fed, Statista, Precedence Research, Grand View Research.

Competitive landscape

Adjacent platforms, none focused on spec-driven revenue

Top Competitor A

~£75m estimated

Construction lead-gen + project intelligence

Strengths

Project discovery
Planning / tender intelligence
Contractor databases

Gaps

Static project data
Limited spec-change tracking
Not focused on revenue protection

Top Competitor B

~£30m estimated

Construction sales leads + forecasting

Strengths

Construction pipeline visibility
Forecasts
Opportunity tracking

Gaps

Not built for spec intelligence
Limited competitive displacement tracking
Limited real-time change monitoring

How Candour is different

From "who is building what" to "what was specified, and what changed"

Existing platforms tell users

• What projects exist
• Who is building what
• Lead generation
• Static construction databases
• Sales prospecting tools

Candour tells users

• What products are specified
• What changed
• Which competitor replaced them
• Which revenue is at risk
• Where sales teams should act immediately
• How specification patterns evolve over time

Construction intelligence engineRevenue protection platformDynamic spec monitoringPredictive commercial intelligence

Long-term vision

Become the system of record for construction specifications

Build the intelligence layer that connects every stakeholder in the spec value chain:

ManufacturersProcurementInsurersDevelopersSupply chains

Worked example — Manufacturer Example

Why this matters for a single customer

~400

High-value, spec-driven projects / yr

£250k–£1m

Avg. appliance opportunity / project

~£100m–£400m+

Potential spec-linked pipeline

~£5m–£40m+

Revenue at risk / yr if 5–10% of projects experience unnoticed substitution

Why this matters

For manufacturers, losing even a few large projects matters materially — e.g. 10 projects at £500k each is £5m of lost revenue. If Candour helps recover or prevent even 10–20% of that, ROI becomes obvious.

01 — Why now

The UK Building Safety Act makes spec-to-install traceability a legal requirement — software-shaped demand.

02 — Wedge

Manufacturers lose value to specification drift. Candour flags substitution risk before revenue leaks.

03 — Moat

Proprietary planning + tender data, AI matching, and pipeline lock-in across the supply chain.

Founding team

Paul Adaba
Christopher Reid
Aron Berhane

Speak with the founders

Founder-led follow-up within 48 hours.

Contact founders